What is Digital Marketing and its Modules

What is Digital Marketing and its Modules

Digital Marketing

Digital Marketing:

First let’s know about marketing. It is the action or business of promoting and selling products or services, including market research and advertising. Like wise we are doing the marketing through online. This marketing we called as a digital marketing, online marketing, Internet marketing.

Digital marketing, the promotion of products or brands via one or more forms of electronic media like Internet. Here we can able to promote the product or brands through world wide. We don’t have limits here.

Ex: Suppose you have a mobile shop, that is locates in Bengaluru, India. Then frequently you can able to get Bengaluru and near by location customers. But in case of digital marketing you can able to get customers from world wide, by this you can expand your services/shipping area.

Career in Digital Marketing:

The world going the digital, so companies are focusing the digital marketing. This creates a more career opportunities for digital marketing. Day to day Internet users are increasing. Ex: Let’s check before the arrival of Jio and after the arrival of Jio in India. This report will tell us how the world is going more and more digital.

Types of digital marketing:

  • B2B digital marketing
  • B2C Digital Marketing
  • B2C Digital Marketing

Modules in digital marketing:

  • Search Engine Optimization (SEO): Search engine optimization (SEO) is the act of increasing the quantity and quality of traffic to your website through organic search engine results.
  • Search Engine Marketing (SEM): Search Engine Marketing (SEM) it is a process of increasing the quantity and quality traffic to your website through paid search engine results.
  • Social Media Marketing (SMM): Social Media Marketing (SMM) is the process of increasing the quantity and quality of traffic to your website through social media using paid source.
  • Social Media Marketing (SMO): Social Media Marketing (SMO) is the process of increasing the quantity and quality of traffic to your website through social media.
  • Email Marketing: Email Marketing is the process of increasing the traffic to your website through emails.
  • SMS Marketing: SMS Marketing is the process of increasing the traffic to your business through SMS.

1 Comment

  1. Thanks For sharing this short and easy details about digital marketing. I am looking forward to know more about this.

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