SMS Marketing:

SMS Marketing is the process of increasing the traffic to your business through SMS.

Advantages of SMS marketing

The personal nature of mobile phones make SMS marketing a very powerful tool.
Most people take their mobile phones everywhere – meaning they can be effective for time sensitive messages.
People tend to read virtually every text they get – unlike junk mail, spam or adverts which can be ignored.
Can be used with information from your customer relationship management system to target customers past on their past purchase behaviour.

Disadvantages of SMS marketing

Your message has to be short – you do not have much space to get your message across.
People respond negatively to unwanted texts. Make sure you have their permission to send them texts and that your SMS marketing complies with privacy and data protection rules.
People are careful of responding to SMS messages due to an increase in fraudulent messages. Under the E-commerce Regulations, you are required to make it clear who the message is from and commercial communications must be clearly recognisable as such. For more information, see e-commerce and the law.

What are the most important factors in SMS?

• Content

Tools using in email marketing:

• Plenty of tools available.