Search Engine Optimization (SEO)

Search engine optimization (SEO) is the act of increasing the quantity and quality of traffic to your website through organic search engine results.

What are the most important factors in SEO?

• Content
• Backlinks
• Mobile friendliness
• Other technical factors

Advantages of SEO:

• Build brand awareness
• Increases the traffic
• Increases the site visibility
• Help to grow the business
• Increases the organic search reachability

Disadvantages of SEO:

• Time-consuming
• It can be competitive

Tools using in SEO:

• Google PageSpeed Insights:
  This is usefull to check the page speed.
• Keywordtool.io
  This is usefull to find the keywords.
• Google Analytics
  This is usefull to analyses the website traffic.
• Google Webmaster Tools
  It allows webmasters to check indexing status and optimize visibility of their websites.
• Bing Webmaster Tools
  It allows webmasters to check indexing status and optimize visibility of their websites.
• Google Keyword Planner
  This is usefull to find the keywords.
• Schema Creator
  This is usefull to create the schema.
• XML Sitemaps
  This is usefull to generate the XML Sitemaps
• Find Broken Links
  This is usefull to find the broken links.
• Ahrefs’ Site Explorer and Backlink Checker
  This is usefull to find the competitor backlinks

What are the frequently reading blocks for digital marketing?

Search engine journal.