Search Engine Marketing (SEM):

Search Engine Marketing (SEM) it is a process of increasing the quantity and quality traffic to your website through paid search engine results.

What are the most important factors in SEM?

• Bidding
• Keywords

Advantages of SEM:

• Build brand awareness
• Increases the traffic
• Help to grow the business
• Increases the paid search reachability

Disadvantages of SEM:

• Cost-consuming

Tools using in SEM:

• Google adwords:
  This is usefull to create ad.
• Google Analytics:
  This is usefull to analyses the website traffic.
• Google Webmaster Tools
  It allows webmasters to check indexing status and optimize visibility of their websites.
• Bing Webmaster Tools
  It allows webmasters to check indexing status and optimize visibility of their websites.
• Google Keyword Planner
  This is usefull to find the keywords.

What are the frequently reading blocks for digital marketing?

Search engine journal.